Hi, I’m Zoe, the founder of Aurae Store.

Aurae Store has been a long-held dream—born from my love of decorating, curating calm, feel-good spaces, and supporting others in their self-care. I’ve always believed in the power of our surroundings — how a space can lift us, ground us, and help us feel more at ease.

As a trained beauty therapist, I’ve spent years helping people feel good in their skin. Now, as a new mum, my focus has shifted to finding balance—between motherhood, wellness, and meaningful work. Aurae Store is my way of combining those things: a space to share thoughtfully chosen products that feel like a breath of fresh air.

I’ve always been drawn to the more subtle layers of wellbeing— how a space feels, or how your energy shifts when you pause and take a quiet moment for yourself. Aurae, named after the energy that surrounds us, reflects that. While I’m just beginning to explore ideas like aura care and energetic wellbeing more deeply, my hope is that this store gently invites others to do the same.

Everything you’ll find here is something I’d use in my own home—light, uplifting pieces chosen to support calm environments and your personal rituals. Nothing complicated. Just small, intentional moments of care.

I’m still learning, still exploring, and still figuring it out as I go. But I truly believe that caring for ourselves—even in the smallest ways—has a ripple effect. If Aurae can help you feel a little lighter, calmer, or more connected in your space, then I know I’m on the right path.

With love,
Zoe   x